Where do you turn when you need an answer to a question? A restaurant recommendation? Literally any piece of information in the world? You Google it, right? Search engines have become a security blanket as our society craves instant information. Turning up in a Google search is the most effective way to grow an audience. In fact, businesses can't survive without an online presence anymore. That was a long ramble to introduce search engine optimization, or SEO. SEO is the practice of building an audience by appearing at the top of Internet search results. Naturally, this is an important skill for a marketer, developer, blogger or business owner.
SEO for Growth is one of many books I've buried myself in as I climb the learning curve. But I particularly enjoyed this one because it laid the groundwork before diving into actionable steps. It didn't just assume that I knew the technical jargon. The book explains how search engine algorithms work and how Google digests text, images, videos and other content. Next, SEO for Growth suggests ways to improve search rankings, including keyword research. If you want to rank for specific keywords, you need to know what consumers are actually searching for. One year ago, I couldn't have told you what SEO meant. Thanks to this book and others like it, I am continuing to learn SEO tips to make ModMoney a success.